VIdeoMail: Powered by RMG

By Tami Harris

What is VideoMail and Can It Really Boost Your Business?

You may have seen recently an exciting new addition to the Richardson Marketing Group family of products and services. And if you haven’t, brace yourself and your business for something really great: VideoMail powered by RMG is officially up and running and ready to change the email game for the better.

What is VideoMail powered by RMG?
In short, video email is the sending of short video clips (GIFs) embedded within an email message. More than that though, VideoMail is a game-changing video marketing platform designed to help its users better connect with prospective clients, build rapport within their own organizations and/or teams, and totally differentiate themselves and their businesses from everyone else using the same old email tactics that originated with the dawn of email way back in the mid 1970s. The rest of the internet has gotten a massive upgrade and it was about time that email got on board as well. Let’s take a look at the various features of VideoMail and how they can be utilized to truly give your business a competitive edge.

Feature One: The Video Email tool
With the Video Email tool, users can quickly and easily create short videos (up to 90 seconds long) to send via email. The GIF takes clients to your video message landing page, where you can add your phone number, a custom call to action, a calendar booking link, an invoice link, a unique bloat post link or anywhere else on the world wide web. As long as it’s got a URL, you can direct your customers there!
The process is actually quite simple and can be easily navigated by even the most novice of internet users. Simply type in the name and email of the recipient (or recipients - you can actually BCC up to 30 email addresses at once) and click the ‘Capture Video’ button to launch your computer’s webcam and begin your recording. There are three great features within the video capture process that will certainly come in handy for users every time. 

1. The countdown timer will help to keep your messages short and to the point and give you a clear indicator of just how much time you have left in your video.
   
2. The ‘re-capture video’ button is super helpful as well in that if you get a little tongue-tied or something interrupts your recording you have the option to begin again (and again) until you are happy with the video message you’ve produced. You even have the ability to watch the playback of the video you’ve made to be certain that you’re satisfied with it before officially submitting it for download to your email.
   
3. Probably the best feature of all is real-time viewer analytics. Not only can you see each and every person that opened your email at all, but you also can see whether or not the recipient actually watched your video and how many times they watched as well. Within your VideoMail settings, you can even set up email notifications to alert you every time someone watches your video. This is a great tool to truly know which prospects or leads may be more “warm” than others. 
   

So who would use the Video Email tool (and why)? Anyone from an Insurance Agent/agency to an Owner-operated local photography studio to a Real Estate Agent could all benefit from the service VideoMail provides. Just purchased new leads for your insurance agents and want a personal way to reach out to those prospects? VideoMail can really help you to stand out and totally differentiate you from other Agents out there who, like you, are also trying to earn the business of that prospect. Or what about that online booking for family portraits that just came through for your Photography business. Sending your new clients a personalized video message thanking them for booking and sharing the next steps in the process can totally set the tone for a great first impression; really fostering the personal connection that is so important in a Client/Photographer relationship. Regardless of the industry you are in, VideoMail powered by RMG is focused on helping you capture your customer’s attention (after all, just by having the word “video” in an email subject line open rates can increase by 19% and click through rates can increase by 65%. 

Feature Two: Branded Video Creation
Similarly to video email, VideoMail powered by RMG empowers its users to create quick and unique branded videos to make a positive and lasting first impression. With the Branded Video tool, users can create videos that share their knowledge with their audience, describe their products or services and so much more. Hiring a marketing or advertising agency to create video content for your brand or business can cost thousands of dollars, but with VideoMail powered by RMG you can create quality content, in 90-second clips complete with your business’s logo, music, and of course, your recorded video. Branded video content can help establish you as an industry leader with expert tip videos, product review videos, frequently asked question videos, etc. The possibilities are truly limited only by your creativity. Branded video content is a key component in increasing brand recognition and sales. 

Feature Three: Story Video Capture
So, what is a Story Video? The capture a story feature is a multi-functional feature that can truly help you in telling your brand story and your customer’s experience within your brand. By taking three video clips and fusing them into one amazing story, you can use this feature to obtain a guided video review of your products or services from your client, use it to answer frequently asked questions, or to provide a more in-depth look at a product or service. Like all of the tools within the VideoMail platform, creating a Capture a Story video is a simple and streamlined four-step process. 

1. Send an email to your customer(s) requesting responses to three questions that you have. (For example: What made you choose Company X over the competition? What was the best part of your experience with Company X? What product or service did you use and why?)
   
2. VideoMail will give your customer 30 seconds to record and answer each of the three questions you’ve provided for them.
   
3. Completed question submissions are combined and creating into a complete video sequence
   
4. You add your customized Call to Action, branding or logo and background music and your video is ready to tell your story.
   

It really is that simple.

Feature Four: Video Testimonial collection
There’s nothing quite as powerful as a personal testimonial from someone who has used your product or service. Word of mouth has long been make-or-break for a business and in today’s digital era, the case is no different. Whether a client has a good or bad experience, they are certain to share it with those in their circle of influence. With VideoMail’s Video Testimonial tool the process of highlighting your business’s most shining moments is easy and convenient for your most trusted customers and clients to navigate. First, identify a client you would like to hear from. Second, send them a request through to their email asking for their video testimonial.
Next, your customer will click on the email link and record their glowing testimonial using their smartphone, tablet or computer. Once they are satisfied with their recording, they’ll click submit and their job is all done. VideoMail will take the reins from there, automatically adding your logo, music and a call-to-action at the end. That’s it! Your video testimonial is complete and ready to be downloaded, shared through your website or uploaded directly to social media outlets like Facebook or YouTube.
Whether you are a doctor sending health tips to your patients, a local baker spotlighting a new tasty menu item, or a real estate agent highlighting your latest listing or sharing the dos and don’ts of the homebuying process, VideoMail powered by RMG can be your one-stop-shop for all of your video marketing needs. Capture and create video testimonials, brand videos, story videos, & video email in a simple, quick, and cost-effective way that separates your brand from the competition and gives your brand the personalized touch that is unique to video marketing. If you’re ready to take your business to the next level and add Video Marketing to your business plan, head over to VideoMail powered by RMG to get started.

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